2009年4月4日 星期六

The Economist's Digest 1

Who's afraid of Google?
(Originally from The Economist Sep. 1~7)

Summary:
Google is the world’s largest search engine, measured by its digital and human resource. As far as their enemies, such as some telecom firms and book publishers, are concerned, the growth of Google is fearful, and to their hatred, they even think Google use their patents (專利) illegally.
Other small companies also hate them because of its use on search formula (公式,指Google的搜尋引擎) to win prime positions.(Means they think Google took advantage of them.) And Google also has the problem with its extend in China, due to Chinese government’s conservative (保守) moan (呻吟) (It’s said they’ve had some “gives and takes”; who knows!) and those moan from individuals.
And the speed that Google collects personal information is so fast that it became a threat to other companies (like Yahoo!). On the other hand, the large data bank Google has is a big fortune. Although Google claimed they’re not for money, something they did make others can’t help thinking they’re grabbing money. (Here I regard Google as a “company”, so I use plural form.)
The public thinks its main idea is to make money, not to give things away. However, Google actually help people in an arguable way, that is, they use Adam Smith’s invisible hand. (The way that the market balances its flow of money.) It gives the window for advertisers and booksellers to sell their products, and provide the public free search engine.
Google can protect its users privacy properly, (unlike Yahoo!) but the choices that how to deal with the personal data is difficult to make. Keeping it private can get users trust but may lose the chance to provide more service and get more profit. Giving it to the advertisers can get the money and provide more service but they will lose the trust of the users. Google is between both of them.
Therefore, Google becomes clearer and examine information more cautious to win public trust and confidence, but there’s still a lot of danger they have to face.

What I think:
Google is actually a useful search engine, and the”Google “mentioned above sometimes means the search engine, while sometimes means the company. It’s a problem for me to write the summary.
Compared with other search engines, it can provide the biggest amount of information, but there’s a problem. That is the security from virus, because it can get information around the world, even Chinese (mean “China”) websites, and the danger of virus attack is the most serious in those non-profit simplified-Chinese websites. This becomes a barrier that keeps other timid (cautious) users from using this formula.

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